Growl

Start your Mac download spree with Growl. It is by far the best notification system for the Mac, informing you in the most beautiful manner what your apps are up to, who sent you that latest email, who's calling you on Skype and more. With its paid upgrade to 1.3 following OS X Lion, Growl is more powerful, intuitive, and personal with a whole collection of sounds and styles ready at your disposal.

Older Growl users new to the latest version may find the new preference pane a bit more complicated than usual, but features like the notification rollup make it a worthy upgrade.

Price: 1.99
Requires: Mac OS X 10.7 or later, 64-bit processor
Developer: Growl

Alfred

Alfred is another great app to download as soon as you get hold of your new Mac. It's a great companion to have when you need to search and open files, search and open apps, define words, make quick calculations, perform system commands, and many more. It's easy to use, it's beautiful and it's fast, making it a must-have productivity app.

Price: Free
Requires: Mac OS X 10.6 or later
Developer: Running with Crayons Ltd

Cloud

Cloud makes file sharing on the Mac and to the web really easy and quick. You can upload almost anything to Cloud, including browser URLs, archives, bookmarks and copied text. Just drag to the cloud menu bar icon and it will instantly generate a shareable link.

Although it's limited in terms of file size (25MB for free users, 250MB for Pro), it works well for users who need to quickly share a file or two, who love slick design, and who do not like ads.

Price: Free, pricing plans for the service
Requires: Mac OS X 10.6 or later
Developer: Linebreak

Screeny

There aren't a lot of screen recording apps out there that are affordable and of great quality, so when I came acrossScreeny, I was convinced that this is my best alternative to Screenflow and Camtasia.

Simply put, Screeny records screen activity (with audio), captures screenshots, and resizes the canvas to adjust file size and focus. Opening up the preferences, you can adjust the canvas transparency, video frame rate and upload finished recordings to your Cloud account. It's a convenient and high quality recording app to use for troubleshooting, video blogging, recording online meetings, etc.

Price: $14.99
Requires: Mac OS X 10.6.6 or later
Developer: Drew Wilson

Wunderlist

Multi-platform, free, cloud sync—all this in one beautiful task manager called Wunderlist. This productivity app puts together simple but elegant design and seamless functionality to give you a tool that is beautiful and that manages and organizes all of your tasks well.

Price: Free
Requires: Mac OS X 10.6.6 or later
Developer: 6Wunderkinder

Tiny Expander

One problem I had with the Mac was not being able to extract anything other than .zip files. Tiny Expander is a simple utility app that solves this completely. It works seamlessly with the system in that as soon as you double-click an archive file, it extracts immediately. No open windows, no notifications, it just works.

Of course, you can open up Tiny Expander's preferences to change the default settings. You can choose to extract files to a default folder or remove the archive as soon as it's done extracting. The features may be limited, but it serves its purpose well.

Price: Free
Requires: Mac OS X 10.6 or later, 64-bit processor
Developer: Macinapps.com

TextExpander for Mac

TextExpander is another great app that deserves a spot in the Apps Starter Kit. It saves you time and keystrokes by creating abbreviations that, when typed, would automatically insert snippets, email signatures, text templates, and fill up submission forms. Tired of always entering your email address, by-line, or About Me profile description? This is the app you will need.

Price: $34.99
Requires: Mac OS X 10.6.6 or later
Developer: SmileOnMyMac, LLC

iA Writer

When you need to write a letter, your homework, your app's sales copy, or web copy for your brand new website, iA Writer helps keep you focused. It's a distraction-free writing app, which means there's no noise, no formatting options, and it's not dependent on your mouse to work. Along with that are a few great features, such as autosave, auto markdown, and focus mode.

Wallpaper Wizard

Wallpaper Wizard will change the way you use desktop wallpapers for good. It's a fun app that switches wallpapers in such a polished and smooth manner. What's more, it organizes wallpaper collections while giving you access to hundreds more stored in their impressive database. From abstract art to zebras, you can select from a wide variety of wallpapers and upload to your own selections through your Wallpaper Wizard online account.

Price: $6.99
Requires: Mac OS X 10.6 or later
Developer: Coppertino, Inc.

BreakTime

I'm pretty sure that with a new Mac, you'd be spending twice as much time tinkering and working with it than usual. While this is understandable, it's important to give yourself a few breaks in between. BreakTime can help you with that.

BreakTime works by timing your breaks and making sure that you stand up and rest. It dims the screen, disables your dock, and through its "enforce" mode keeps you from ending your breaks too early. The overall design is quite impressive, making it one of the best in its category.

Price: $4.99
Requires: Mac OS X 10.6.6 or later
Developer: excited pixel

Smart Converter

You may never know just when you need to convert a .wav file for the iPod or an .avi video file for the iPad. Unfortunately, most media conversion apps are geared towards tech-savvy users and are a bit expensive, so having a nifty and free alternative like Smart Converter is a relief. It's a video and audio conversion app that's easy to use and that converts almost any file to versions optimized for a particular device—Apple TV, iPad, Android tablet, iPhone/iPod, etc.

Price: Free
Requires: Mac OS X 10.6 or later
Developer: ShedWorx

Koku

Looking at the current Apps Starter Kit, there doesn't seem to be an app for personal finance. To fill in this gap, you can take a look at Koku, a beautiful personal finance management app that makes it easy to manage and monitor all of your banking accounts—checking, savings, and even credit cards. You can finally take a look at your spending habits, the expenses most paid for, and make significant changes to the way you manage your income.

Price: $29.99
Requires: Mac OS X 10.6.6 or later
Developer: FadingRed